All About Honeytrap

All About Honeytrap

Synopsis of Honeytrap 

Inspired by true events, it tells a story of fifteen-year-old Layla, who sets up the boy in love with her to be killed. When Troy discards her, Layla is left in ruins. She vows to rebuild herself as a hardened player in order to win him back and Shaun becomes a pawn in her game. Soon the forces she has set in motion are escalating out of control. The first UK urban drama seen from a girl's point of view, HONEYTRAP is authentically local in its setting but universal in its themes of passion, jealousy and revenge. We have not seen a character like Layla take center-stage before and it's time her story to be told.

Who are the producers of Honeytrap?

 Amy Gardner, Sarah Sulick are the producers of Honeytrap.

Who directed Honeytrap?

Rebecca Johnson was the director of Honeytrap.

Who is the target audience?

 Urban adults (25+), who seek out critically well-reviewed films. Urban young people (15-25), both sexes, who relate to story and cast and listen to soundtrack artists.

How was Honeytrap marketed?

Along with traditional marketing: posters, trailer, print ads, etc., social media will be key to
our marketing strategy. Our approach will be three-stage:

1. Fundraising
Create a profile and start to develop a fan base.
Crowdfunding promo sent to potential donors and future audience, then virally spread.

2. Production
Dedicated film pages on Facebook, twitter and Tumblr.
Cast, soundtrack artists and networks of young people post content from rehearsal, on-set etc. Continues as the film is sold to distributors.

3. Festivals/run up to release
Recruit unit publicist/PR company.
Issue led features in broadsheets as well as reviews. Features and reviews in film industry trades.

Honeytrap

Honeytrap

2014 film

Ratings: 

5.3/10·IMDb

86%·Rotten Tomatoes

Initial release: October 17, 2014

Director: Rebecca Johnson

Running time: 1h 33m

Screenplay: Rebecca Johnson

Producers: Amy Gardner, Sarah Sulick